Senior Digital Marketing Specialist
This pivotal role involves spearheading the implementation of Adobe Campaign Classic (V8) solutions, driving digital marketing excellence, and guiding a team of junior engineers.
* Lead end-to-end implementation of Adobe Campaign Classic, ensuring alignment with business objectives and industry best practices.
* Design, develop, and manage complex multi-channel marketing campaigns utilizing custom resources, real-time events, advanced workflows, content blocks, fragments, and typology rules.
* Ensure integrity, quality, and accuracy of customer data to enable precise targeting and segmentation.
* Implement and optimize marketing automation processes to streamline campaign execution and maximize efficiency.
* Leverage dynamic content and personalization strategies to enhance customer engagement and conversion rates.
* Mentor and guide junior Adobe engineers, fostering a collaborative environment.
Key Requirements:
* 5+ years of experience in digital marketing with a focus on Adobe Campaign Classic (V7/V8).
* Deep understanding of Adobe Campaign Classic use cases, best practices, and campaign management intricacies.
* Strong technical proficiency in HTML, CSS, JavaScript, and REST API integration.
Prior Adobe Campaign Classic certification and experience in financial services or lending industry are desirable. Familiarity with additional Adobe Marketing Cloud solutions is also beneficial.