Overview
Job description Pure is looking for a Direct Response Copywriter to join our team! As our creative head, you will be responsible for the ideation, scripting, planning, and managing of the entire creative process with a big focus on UGC ads and psychology-based creatives to be used across paid marketing channels.
We are looking to hire someone with 3+ years of work experience. The ideal candidate has prior experience in creating paid advertisements specifically for Meta Platforms, UGC, direct response marketing & bonus points if experience with influencer / UGC partnerships.
Key Objectives
* Manage the full creative process (from scripting all the way to final creative) in order to produce high converting creatives on an ongoing basis.
* Work with our content manager to find, manage and source new content to be used across all marketing channels
* Drive measurable improvements in core advertising metrics across digital channels with improved creatives.
* Script UGC Direct response creatives
* Use data from creative performance on Meta to dissect, analyze and improve upon our creatives to continuously improve performance across our creatives.
* Work with our marketing team to come up with new creative concepts and ideas.
* Conduct strategic customer and competitor research to better optimize creative efforts
* Provide creative reports on a monthly and quarterly basis
* Decide on the next steps needed to scale Meta Ads further through better creative
Requirements
* Fully remote
* Fluent in English
* Direct Response Expertise : 3+ Years Experience with performance creative for DTC brands or working at a creative agency is a must.
* Tools & Metrics : Proficiency in performance analytics tools such as Triple Whale, Motion, pitch decks, and spreadsheets to present ideas and campaign outcomes effectively.
* UGC Experience : Lots of experience with creating briefs for UGC creators to produce high converting content across paid channels.
* Creative & Analytical Mindset : Ability to generate fresh ideas, write scripts, shot listing, and make data-driven decisions based on ad performance.
* No issue working overtime or on the weekends if needed. You wouldn’t know what to do with your free time if you were working less. You are passionate about your work.
* Excellent cultural fit as per our values above.
* Are excited to play a big role in scaling the company and work closely with the founders.
* Basic psychology-based copywriting skills
Accountabilities
* Brainstorm and pitch weekly ad ideas aligned with direct response principles.
* Write 80-100 high-converting ad scripts per week for Meta Platforms
* Come up with static ad ideas on a weekly basis
* Analyze performance metrics to derive actionable insights for future campaigns.
* Collaborate with editors and designers to ensure ads are visually compelling and on-brand.
* Adapt ad strategies to capitalize on emerging internet trends and consumer behaviors.
* Present performance analyses and creative strategies to the marketing team
* Continuously refine ad concepts and troubleshoot underperforming campaigns to achieve maximum ROI.
* Iterate on winning ads to create more winning assets to produce a better ROI.
How Our Hiring Works & How We Operate
When hiring, we’ll work with you to define the KPIs you’ll be responsible for and set targets. This removes ambiguity around wondering if you’re doing a good job after you start.
Initial soft interview, then a technical interview + test project with the current head of marketing, and a final interview to ensure culture fit. We plan to hire within ~8 - 10 days of conducting these interviews. We pride ourselves on timely responses and updates for applicants.
For this specific role, we will walk you through the long-term vision and opportunities that have us excited about this business - and how you fit in. We will show you our current structure and where we are headed!
Salary Expectation
USD $36,000 USD to $70,000 USD per year + Performance Bonus Structure based on experience and expertise.
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