Retention Marketing SpecialistLocation: RemoteType: Full-TimeFocus: Email, SMS, Loyalty, and Review ProgramsWe’re hiring a Retention Marketing Specialist to drive customer engagement and increase lifetime value across email, SMS, loyalty, and review channels. This role is ideal for someone highly analytical and hands-on, with deep experience in lifecycle marketing and retention tools. You’ll be responsible for planning, executing, and optimizing campaigns that keep customers coming back—while ensuring every touchpoint is strategic, measurable, and aligned with brand goals.Key ResponsibilitiesLifecycle Marketing & StrategyBuild and manage email and SMS campaigns, flows, and transactional messages across Klaviyo and AttentiveDevelop lifecycle strategies for welcome series, winback, abandoned cart, post-purchase, and VIP journeysImplement loyalty and rewards strategies using Smile.io to increase repeat purchasesAlign retention efforts with product launches, promotions, and seasonal campaignsSegmentation & PersonalizationCreate advanced segmentation based on behavioral data, purchase frequency, and engagementPersonalize messaging using conditional logic and dynamic content across email and SMSContinuously refine audience targeting to improve campaign relevance and performanceA/B Testing & OptimizationPlan and execute A/B tests for subject lines, CTAs, send times, and content variationsAnalyze campaign data and apply insights to optimize future performanceMonitor key retention KPIs: open rate, CTR, revenue per recipient, churn, repeat rateLoyalty & Reviews Program ManagementManage Smile.io loyalty program setup, segmentation, and campaign executionOversee review collection initiatives using apps like Judge.me or similarIntegrate UGC (reviews and ratings) into email and SMS workflows to build trust and conversionTechnical ExecutionConfidently build, QA, and troubleshoot campaigns using HTML/CSS when neededMaintain high deliverability and compliance standards for both email and SMSWork within Shopify to manage customer segments, tags, and product dataRequirements2+ years of experience in retention or lifecycle marketing for e-commerce or DTC brandsProven hands-on experience with Klaviyo, Attentive, Shopify, and Smile.ioStrong knowledge of email and SMS automation, segmentation, and reportingExperience running review request campaigns via post-purchase flowsHTML/CSS familiarity for customizing or debugging email templatesAnalytical mindset with comfort in using data to guide decision-makingBonus PointsExperience with review platforms like Judge.me, Okendo, or YotpoFamiliarity with GA4, UTM tagging, and multi-touch attributionBackground in CRO or on-site retention strategiesExperience with referral programs and VIP segmentation