Medical Marketing Strategist
We're seeking a skilled Medical Marketing Strategist to join our team. As a key member of our recruitment and marketing agency, you'll play a vital role in connecting doctors with underserved communities.
This is a unique opportunity to leverage your marketing expertise and make a meaningful impact on healthcare. You'll work closely with our team to design and implement strategic marketing campaigns that attract qualified doctors to regions where they're needed most.
About the Role
The Medical Marketing Strategist will be responsible for:
* Designing and executing localized marketing strategies to attract doctors to work in underserved communities
* Crafting compelling narratives that resonate with purpose-driven physicians
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns (Meta, Google, LinkedIn, etc.) to build awareness and trust
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more
Requirements
* 5+ years of experience in marketing
* Good level in English (main work language serving North American clients)
* Experience in marketing agencies or start-ups
* B2B + B2C experience
* An entrepreneur/business mindset
* A passion for healthcare, purpose-driven work, or community building
* Familiarity with Meta Ads Manager, Word Press/HTML, and analytics platforms
Why This Role Matters
* You'll help new doctors build their practice and patients access trusted, local care
* You'll be part of an impact-first culture that measures success in outcomes, not just clicks and conversions
Your Work Environment
You'll have the flexibility to work from anywhere, making this a great opportunity for those who value remote work.