About the Role
The Account Executive plays a pivotal role in managing client PR campaigns, developing media strategies, and fostering relationships with both clients and media contacts.
Responsibilities
1. Strategic Planning: Develop and execute tailored PR plans for each client to ensure maximum visibility across national, regional, podcast, radio, and TV platforms.
2. Client Relationship Management: Serve as the primary point of contact for assigned clients, building trust and ensuring consistent communication.
3. Media Research and Outreach: Conduct research, build targeted media lists, and secure media opportunities to increase brand exposure.
4. Logistics and Coordination: Schedule and coordinate media interviews, confirm placements, and track coverage through Google Alerts.
5. Daily Updates and Reporting: Provide timely updates and maintain consistent communication with clients, while preparing biweekly and monthly reports and lookbooks.
Requirements
* Time Commitment: 40 hours plus per week to meet client needs.
* Experience and Education: Proven experience or education in public relations or a related communications field.
* Key Skills: Excellent written and verbal communication skills, strong organizational and time management abilities, proficiency in Google Suite and media monitoring tools, creative and strategic thinking, and self-accountability.
Benefits
* Learning Opportunities: Access to internal and external learning opportunities for professional growth.
* Performance Reviews and Guidance: Ongoing performance reviews and career development guidance.
* Clear Advancement Plan: A clear advancement plan based on role progression and financial growth.