Job Description: Great marketing begins with human insights, understanding what the consumer wants, and telling the brands story in a relatable way. As a Media Consultant you’ll help drive these initiatives by creating a strategic plan across all our Owned, Earned, Shared and Paid media. This role is responsible for leading a team, in partnership with brand marketers, creative partners, public relations, customer teams and bottling partners, for determining how to best invest brands direct marketing expense (DME) to build best-in-class consumer connections. What You’ll Do for Us - Manages and leads a team on the tactical and operational plans executing organizational strategy in alignment with organization objectives, recommending operational strategies and plans with direct impact on results. - Lead negotiations in paid media investments against national and local media (TV, Print, OOH, Radio, Digital, etc.) and customer media (In-store, PRN), social and search efforts with the support of media agencies. - Partner with Cross Functional team of Brand, Integrated Marketing Communications (IMC) and Customer teams to deliver integrated communications programs. - Activate programs with external media agencies and vendor companies and serve as day-2-day contact for questions and deliverables. - Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work. - Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process. - Constantly strive to leverage media tools (analytics, Marketing mix modeling [MMM], audience data, bespoke research, IMC Tracking, competitive reporting) to close the loop of impressions, expressions, conversations, and actions through to transactions and advocacy. - Exceptional communication skills that can influence the integrated marketing plan to achieve the best possible outcomes. - Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment (ROI) across revenue, brand equity, and shopper engagement. - Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate. - Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company. - Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget. Qualifications & Requirements - Bachelor's Degree in Marketing, Business, Communications, or related field - 5 years of experience in Marketing, Media, or Connections Planning/Technology - Experience with strategy development and media planning and buying both online and offline - Possess strong analytical skills and understanding of "Media Math" concepts - Advanced knowledge of digital display, mobile, video, programmatic, CTV/OTT, etc. - Working knowledge of all aspects of paid search and social media. - Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements - Detail-oriented with exceptional critical thinking and problem-solving abilities - Ability to prioritize tasks, collaborate with teams, and work under pressure - Strong communication, project management and time management skills - Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.) - Strong Verbal & Written Communication Skills What We Can Do For You - Iconic Brand:Work on the most recognized brand in the world and be part of developing the brands next chapter. - Exposure to World Class Leaders:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. - Creative Team Culture:Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.