**Paid Media Specialist Opportunity**
We are looking for a highly skilled SEM specialist to join our team.
This is a full-time position where you will manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
Your key responsibilities will include optimizing ad performance through data-driven decision-making, improving ROAS & CPA, and deep understanding of e-commerce metrics to drive profitability.
You will also be responsible for creative testing & ad iteration to enhance engagement and conversion rates, competitor & market trend analysis to identify opportunities and improve strategy, and reporting & insights generation using Looker Studio and other analytics tools.
Key Requirements:
* +5 years of experience running Facebook & Google Ads campaigns
* +5 years of experience with Merchant Center
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Proficiency with Google Ads Editor for bulk campaign management
* Strong analytical skills with a focus on revenue-driving decisions
* Fluent in English (written and spoken)
* Experience with remarketing & dynamic product ads
* Proven expertise in SEO (Search Engine Optimization)
* Experience with external feed management platforms (DataFeedWatch or Channable)
Bonus Points:
* Familiarity with creative strategy & ad copywriting for e-commerce
* Knowledge of email marketing & CRO strategies to enhance funnel efficiency
* Experience working with DTC brands in apparel, streetwear, or fashion
About the Role:
This is a full-time position that offers a competitive salary and benefits package. If you have the required skills and qualifications, please send your resume to the designated contact person with the subject "SEM Specialist Application - [Your Name]"