Join to apply for the Head of Social Media - Sports Portfolio role at North Star Network3 weeks ago Be among the first 25 applicantsJoin to apply for the Head of Social Media - Sports Portfolio role at North Star NetworkGet AI-powered advice on this job and more exclusive features.Location: Remote | Full-timeDepartment: Media | Reports to: Head of MediaDirect Reports: Social Media ManagersNorth Star Network is a dynamic digital media company passionate about sports. We run a diverse portfolio of international sports sites and are on a mission to grow vibrant communities around each of them. Head of Social Media — SportsLocation: Remote | Full-timeDepartment: Media | Reports to: Head of MediaDirect Reports: Social Media Managers About North Star NetworkNorth Star Network is a dynamic digital media company passionate about sports. We run a diverse portfolio of international sports sites and are on a mission to grow vibrant communities around each of them. About the RoleWe’re looking for an experienced and innovative Head of Social Media to lead the social strategy for our global portfolio of sports websites. This is a dream opportunity for a sports enthusiast with a deep understanding of how to drive engagement, build brand personality, and lead high-performing social teams.As the driving force behind our social presence, you will define the voice and tone of multiple sports brands, shape strategies for both traditional and emerging platforms, and play a key role in expanding our global reach. Key ResponsibilitiesStrategy & ExecutionDesign and lead effective organic social media strategies across various platforms (Twitter/X, Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.)Build brand-specific social media identities, ensuring each site reflects its unique niche, voice, and personalityIdentify and capitalise on emerging platforms (Telegram, Reddit, WhatsApp) to grow audience engagementLeadership & Team ManagementLead and mentor a growing team of social media managers and specialistsFoster a culture of creativity, collaboration, and data-informed decision-makingImplement tools and workflows to optimise social media production and performancePerformance & GrowthDefine and track KPIs for engagement, referral traffic, community growth, and brand impactLeverage analytics to evaluate campaign success and continuously improve performanceBuild vibrant fan communities rooted in authentic sports content and digital storytelling Ideal Candidate ProfileProven success growing social presence for sports brands across international marketsDeep understanding of how social media drives referral traffic to editorial or content-driven websitesEstablished fundamentals on managing remote, multicultural teams across multiple time zonesStrong editorial judgment and instinct for what sports fans want in 2025Familiarity with a variety of social media tools and publishing technologiesFluent in English (professional level); additional languages (especially Portuguese or Spanish) are a plusPassion for sports and a knack for translating that into digital community-building KPIs You’ll OwnGrowth in referral traffic from social to our websitesEngagement and reach across all social handlesFollower/clout growth per brand channelCommunity strength and quality of fan interactionsDevelopment of consistent and impactful brand identities across the portfolio Why Join Us?Play a pivotal role in shaping the digital voice of global sports brandsWork with a fast-paced, international team passionate about sports and mediaBe part of a company investing in innovation, authenticity, and audience-first strategiesFreedom to test, build, and scale ideas that move the needle Ready to Apply?If you're excited by the idea of shaping the future of sports communities and have the leadership, creativity, and strategic mindset to match — we want to hear from you!What we offer :Fully remote work environmentIntegration onto a young and dynamic teamCareer advancement opportunitiesCompetitive salaries depending on your level of seniority in the roleDynamic and forward thinking company, where hard work, autonomy and ownership are part of the core valuesAbout us :North Star Network hosts sports fan communities across the world. We run sports media in over 30 countries, helping bettors make informed choices about their wagers and where to place them.Our portfolio of websites cover football, cricket, boxing, MMA, e-sports, basketball and more. And to put that into numbers, the NSN has:50+ websitesCovering 40+ markets+80 employees & +300 freelancersIf you think you have the right skills, experience and attitude for this job, don’t hesitate to hit the apply button and we will be in touch!Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionOtherIndustriesMedia and TelecommunicationsReferrals increase your chances of interviewing at North Star Network by 2xWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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