We are seeking a skilled Paid Media Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
Key Responsibilities:
* Optimize ad performance through data-driven decision-making, improving ROAS & CPA
* Deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability
* Creative testing & ad iteration to enhance engagement and conversion rates
* Competitor & market trend analysis to identify opportunities and improve strategy
* Reporting & insights generation using analytics tools
Requirements:
* +5 years of experience running Facebook & Google Ads campaigns
* +5 years of experience with Merchant Center
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Proficiency with Google Ads Editor for bulk campaign management
* Strong analytical skills with a focus on revenue-driving decisions
* Fluent in English (written and spoken)
* Experience with remarketing & dynamic product ads
* Proven expertise in SEO (Search Engine Optimization)
* Experience with external feed management platforms (DataFeedWatch or Channable)
Bonus Points:
* Familiarity with creative strategy & ad copywriting for e-commerce
* Knowledge of email marketing & CRO strategies to enhance funnel efficiency
* Experience working with DTC brands in apparel, streetwear, or fashion
About the Role:
This is a full-time position requiring a highly skilled SEM Specialist to join our remote team. The ideal candidate will have a strong analytical mindset, expertise in e-commerce advertising, and a proven track record with Google Shopping, Meta Ads, and SEO.
What You'll Do:
* Manage and scale paid ad campaigns on Facebook Ads & Google Ads
* Optimize ad performance through data-driven decision-making
* Drive profitability through deep understanding of e-commerce metrics
* Creative testing & ad iteration to enhance engagement and conversion rates
* Competitor & market trend analysis to identify opportunities and improve strategy
* Reporting & insights generation using analytics tools
Required Skills:
* Expertise in Facebook Ads & Google Ads campaign management
* Strong analytical skills with a focus on revenue-driving decisions
* Proficiency with Google Ads Editor for bulk campaign management
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Proven expertise in SEO (Search Engine Optimization)
* Experience with external feed management platforms (DataFeedWatch or Channable)
Benefits:
* Full-time position with competitive salary
* Opportunity to work with high-growth e-commerce brands
* Chance to develop expertise in e-commerce advertising
How to Apply:
Send your resume to [insert contact information] with the subject "SEM Specialist Application - [Your Name]", outlining your experience and qualifications.