Job Overview
We are seeking a skilled Digital Experience Specialist to drive our Salesforce Marketing Cloud Personalization initiatives.
* Create and manage personalized customer experiences across multiple touchpoints.
* Analyze campaign performance and optimize results through data-driven insights.
* Collaborate with cross-functional teams to develop innovative solutions that boost business growth.
The ideal candidate will have experience with Salesforce Marketing Cloud Personalization and skills in HTML, CSS, JavaScript, and TypeScript.
Main Responsibilities
Develop and implement personalized marketing campaigns that drive engagement and conversion.
* Design and execute A/B testing strategies to optimize campaign performance.
* Collaborate with stakeholders to understand business objectives and create targeted solutions.
To succeed in this role, the successful candidate must possess:
* Proven experience with Salesforce Marketing Cloud Personalization.
* Strong skills in HTML, CSS, JavaScript, and TypeScript.
* The ability to analyze data and draw actionable insights.
Key Performance Indicators
The successful candidate's performance will be measured by their ability to:
* Drive significant improvements in campaign performance.
* Maintain a high level of customer satisfaction.
* Stay up-to-date with industry trends and best practices.