Want to make a direct impact on the shopping experience? Having the Full View™ of consumer behavior allows NIQ to develop predictive analytics products that impact pricing strategies, supply chains, shelf designs, and more. By joining this team, you will take global data, backed by leading data science, to help our clients stay well ahead of the next trend.
NielsenIQ Route‑to‑Market (RTM) solutions help companies optimize distribution by identifying the best stores to target, allocating the salesforce where it can generate the greatest impact, and predicting the effectiveness of media and in‑store initiatives through simulated test‑and‑control analyses before full execution.
As a Mid‑Level RTM Analyst, you will play a key role in strengthening NielsenIQ’s Advanced Analytics practice by conducting targeted marketing research and analyzing sell‑out data to recommend the most effective strategies for optimizing execution across diverse distribution channels. You will independently compile, analyze, and interpret data, transforming complex findings into clear, insight‑driven client reports and presentations. In this role, you will deliver polished analyses with precise conclusions and actionable recommendations, contributing directly to the RTM Solutions team’s ability to drive revenue growth and foster long‑term client partnerships.
#LI-Hybrid
Responsibilities
Responsible for the end‑to‑end execution of Route to Market (RTM) projects, from initial design through the preparation of analytical inputs and the delivery of actionable insights.
Develop consultative reports that align study results with client objectives, participate in client meetings and presentations, and provide high‑quality supporting materials as needed.
Demonstrate a solid understanding of the full RTM portfolio and all related solutions, taking proactive steps throughout project execution and applying all available tools accurately and effectively.
Anticipate client questions and challenges, identifying issues early and seeking solutions independently while leveraging internal resources appropriately.
Ensure that all internal and external deadlines are met, maintaining a smooth process flow and collaborating closely with cross‑functional teams—including commercial and modeling groups—to deliver consistent, high‑quality outputs aligned with expectations.
Qualifications
Bachelor's Degree (Economics, International Relations, Marketing, Engineering, and related fields).
Experience in market data analysis and insights generation within the Fast‑Moving Consumer Goods (FMCG) industry.
Microsoft Office Package (mandatory Excel and desirable Power BI).
Advanced level of English is a must.
Intermediate level of Spanish is desirable.
Strong analytical skills, intellectual curiosity, and critical thinking.
Strong communication skills.
Adaptability to a dynamic and constantly changing environment.
Additional Information
Hybrid and flexible work model
Medical and Dental Insurance
Annual bonus
Career development plan aligned with NielsenIQ’s growth pathways
Access to on‑demand learning content and internal communities
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action‑Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
Flexible working environment
Volunteer time off
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job‑related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request a human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.
#J-18808-Ljbffr