We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.Total RewardsAt Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, including your base salary, holiday bonus, and incentives.We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your development with a variety of customized, award-winning programs available for every step of your career.Position OverviewThis position plays a strategic role in driving the trade marketing agenda in Brazil, with a special focus on unlocking growth in the Northeast region. This region is culturally vibrant and economically emerging, with increasing relevance for the whiskey category, especially through experiential activations.The role is dedicated to the Jack Daniel’s Family of Brands, operating exclusively within the Events Channel. This channel offers brand-building opportunities amplified by the region’s affinity for music, nightlife, and social gatherings. It provides a unique platform to connect emotionally with consumers, build brand equity, and accelerate trials through immersive experiences.This is a highly collaborative role, requiring close coordination with internal teams (marketing, sales, finance, supply chain) and external partners (distributors, agencies, suppliers). The professional must lead through influence and example, ensuring brand activations are locally relevant, strategically aligned, and flawlessly executed.Strong organizational skills are essential to manage the A&P budget, ensure compliance, and oversee multiple projects simultaneously. Delivering initiatives on time and in full within the Events Channel is key to capturing the momentum of the Northeast and establishing Jack Daniel’s as a leading whiskey brand in this dynamic region of Brazil.Key ResponsibilitiesSupport the trade marketing plan by working closely with a multi-functional team, bringing strategic insights, regional learnings, and innovative ideas to unlock growth in the Northeast of Brazil.Identify and leverage opportunities within the Events Channel, focusing on festivals, nightlife, and social experiences that resonate with local consumers.Translate regional insights into high-impact activations, ensuring efforts are aligned with national strategy but tailored to the region’s pulse.Act as the main contact within the Trade Marketing team to support the sales team, working closely with Regional Managers and Sales Representatives.Monitor brand performance through data analysis from key events, supporting decision-making and updating the Channel Dashboard monthly.Ensure all sponsored events meet Jack Daniel’s high standards, following the Events Execution Guidelines.Maintain and update the events database for all Jack Daniel’s events in Brazil, deriving insights for future planning.Implement the Events Calendar in collaboration with sales, distributors, and event agencies, ensuring timely execution across regions.Use the Events channel to build brand equity and generate trial, accelerating regional growth.Operational LeadershipManage the A&P budget for the Events Channel, reporting monthly.Support POS Materials planning, production, and logistics under PICOS guidelines.Monitor competitors’ activities and propose initiatives to defend our brands.Attend key events to gather insights and inform planning.Coordinate sponsorship contracts with Legal and Finance teams, ensuring proper follow-up.Fostering a Collaborative CultureEnsure compliance with brand guidelines and share best practices with brand teams.Work with sales and distributor partners to provide necessary tools and field support.Collaborate with Finance to ensure activities are compliant and properly reported.Coordinate with external agencies for efficient campaign creation.Conduct post-mortem reviews for activities to identify learnings.Complete all required trainings to enhance professional skills.QualificationsBachelor's degree in Business Administration, Marketing, or Communication.At least 1 year of experience in sales, marketing, or trade marketing roles.Intermediate Excel skills, budget management, and basic marketing knowledge.Responsibility, commitment, dynamism, initiative, proactivity, and creativity.Critical thinking and problem-solving skills.Preferred ExperiencePrevious experience in the CPG industry.Experience with the Events channel.About Us and BenefitsWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being part of Brown-Forman means growth, problem-solving, and bold ideas. We foster a teamwork environment where you are encouraged to bring your best self to work.Total Rewards at Brown-Forman are designed to engage our people and ensure sustainable growth. We offer equitable pay, premium benefits, and a rewarding employee experience.Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment, providing full and fair employment opportunities regardless of race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, or disability.
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