About Lilo SocialLilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle, from content creation and paid advertising to conversion rate optimization and retention marketing.Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.The RoleThe UI Designer is a key contributor to Lilo Social's conversion rate optimization practice, responsible for designing high-performing Shopify storefronts and direct-response landing pages for a portfolio of 8- and 9-figure DTC brands. This role sits at the intersection of aesthetics and performance, translating CRO strategy, A/B test hypotheses, and brand guidelines into polished, conversion-optimized digital experiences. You will work closely with CRO strategists, developers, and client partners to bring designs from concept to implementation with precision and speed.What Success Looks LikeMeasurable improvements in CVR, AOV, and on-site engagement metrics across your client portfolioHigh-quality design deliverables that are executed on-brief, on-brand, and on deadlineA consistent output of test-ready page variations that support an active A/B testing roadmapStrong cross-functional relationships with CRO strategists and developers that accelerate design-to-launch velocityResponsibilitiesDesign Shopify storefront experiences including homepages, product detail pages, collection pages, and cart/checkout flows optimized for conversionDevelop high-converting landing pages for paid media campaigns, promotional offers, and subscription acquisitionTranslate CRO hypotheses and A/B test briefs into polished, production-ready design mockups using FigmaApply direct response design principles to every deliverable, balancing visual quality with performance intentCollaborate with CRO strategists to understand test objectives, user behavior data, and optimization priorities before beginning design workIterate rapidly on design concepts based on A/B test results, heatmap analysis, and qualitative feedbackMaintain and evolve client-specific design systems and component libraries in Figma to ensure brand consistency at scaleHandoff designs to developers with annotated specs, interaction notes, and responsive behavior definedReview implemented pages against design intent and provide precise QA feedback prior to launchParticipate in client-facing design reviews and communicate design rationale clearly and professionallyStay current on DTC eCommerce design trends, Shopify theme capabilities, and emerging CRO best practicesRequirements3+ years of UI design experience, with a portfolio demonstrating Shopify storefront and landing page work for eCommerce brandsExpert proficiency in Figma, including component libraries, auto layout, and developer handoff workflowsDeep understanding of direct response design principles and how layout, hierarchy, copy placement, and visual cues drive conversionProven experience designing within or alongside A/B testing frameworks (Intelligems, Convert, VWO, Optimizely, or similar)Strong understanding of responsive design and mobile-first design principlesAbility to interpret quantitative data (CVR, bounce rate, scroll depth, heatmaps) and translate insights into design decisionsExcellent communication skills with the ability to present and defend design decisions to internal teams and client stakeholdersNice to HaveFamiliarity with Shopify theme structure, Liquid templating, or experience working directly within Shopify Online Store 2.0Experience with tools such as Hotjar, Microsoft Clarity, Google Optimize, or similar UX research and testing platformsBasic proficiency in HTML/CSS sufficient to support developer QA and minor implementation editsBackground in DTC subscription brands or experience designing subscription-specific UX (subscribe-and-save, upsell flows, portal pages)Motion or micro-interaction design experience using Figma prototyping or After EffectsCompensation and BenefitsGenerous Time Off: Competitive PTO policy and paid holidays to maintain work-life balanceFully Remote: Work from anywhere with flexible hours and a distributed team cultureCompensation: Competitive salary commensurate with experience.