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Traffic optimization specialist

São Paulo (SP)
beBee Careers
Anunciada dia 10 julho
Descrição

Senior Traffic Operations Manager

As a Senior Traffic Operations Manager, you will play a critical role in driving our platform's growth and success. Your expertise in traffic resource management and user growth funnels will be essential in developing strategies to improve exposure efficiency and click-through rates.


About the Role:

1. Traffic Resource Management:
* Develop overall strategies for various in-platform traffic resources (e.g., banners, featured placements, feeds, etc.).
* Collaborate with product, content, and design teams to plan and execute resource placements.
* Continuously optimize resource utilization through A/B testing, CTR analysis, and other methods.
2. Self-Growth Tool Exploration & Operation:
* Build and operate self-growth tools (e.g., referral programs, social sharing incentives, recommendations) to enhance organic traffic acquisition.
* Design user engagement funnels and incentive mechanisms for different scenarios to drive sharing and referral behaviors.
* Analyze tool performance data, identify bottlenecks, and iterate on product features and operational strategies.
3. Data Analysis & Performance Evaluation:
* Establish core metrics for traffic distribution and conversion, conducting real-time monitoring and attribution analysis.
* Provide data-driven optimization recommendations and standardize best practices.


Requirements:

4. Education:
* Bachelor's degree or above; preference for STEM, business, or related fields.
5. Experience:
* 5+ years in internet platform traffic operations, content distribution, or growth product roles.
* Experience in e-commerce, O2O, or local services platforms is a plus.
* Prior work in overseas internet products is advantageous.
6. Skills:
* Proficient in data analysis tools with strong analytical acumen.
* Hands-on experience in traffic distribution strategies, content efficiency evaluation, and A/B testing.
* Strong cross-team collaboration and project execution skills; results-driven.


Why This Role Matters:

This position offers an exciting opportunity to join a fast-growing business with global ambitions. You'll thrive in a dynamic environment alongside like-minded peers, where every effort counts and shapes the future of our organization. We're seeking individuals who are passionate about creating value and driving change.

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