As a Visual Creative Lead, you'll drive business growth through emotive ad creative that sparks nostalgia and engagement.
Key Responsibilities
* Develop compelling hooks and storyboards from market insights.
* Build concise briefs for content creators/editors and source/manage talent.
* Guide editing to maximize visual impact, click-through rates, and conversion rates.
* Launch rapid tests and analyze performance, iterating quickly.
Essential Skills
* Proven track record of video ads that convert (please share links/reels).
* Strong sense of music selection, timing, and narrative structure.
* Comfortable with data analysis: can read a dashboard and inform strategic decisions.
* Experience with user-generated content and short-form paid social advertising (Meta required; TikTok/YouTube a plus).
The role offers an attractive salary package based on experience.