About the Product
For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.
Job Purpose
A Designer on the Content & Engagement team is a skilled strategic thinker who is responsible for crafting highly branded and conversion-optimized creative across the divisions of Carnegie.
Duties and Responsibilities Team Leadership Work with team leaders and colleagues across Carnegie to optimize the team’s efficiency and effectiveness by identifying possible improvements to workflow, and scheduling
Champion project collaboration, working to motivate team members and ensure smooth and proactive interactions and processes
Design Development Formulate clear and thoughtful content strategies to meet organizational objectives
Move design strategies to action, creating high-quality, highly branded, cohesive design constructs across communication channels (print, web, social, video, etc.) that tell a compelling story
Foster a collaborative, solutions-oriented culture that champions client success
Cross-Divisional Strategy Facilitate knowledge sharing as necessary to ensure that campaign strategy is understood.
Be well-versed in translating performance metrics into actionable takeaways
Represent content decisions on client discovery and presentation calls with clarity, confidence, and professionalism
Optimization & Innovation Analyze conversion metrics to understand what resonates with audiences and drive content iteration
Contribute to innovations and improvements in client-facing products and services as well as internal processes
Foster a culture of innovation and creative problem-solving by staying up-to-date on industry trends, emerging technologies, and marketing best practices
Knowledge, Skills & Abilities
Excellent organizational and highly developed collaboration, problem-solving, and project management skills to thrive in a fast-paced work environment with a large client portfolio
Ability to think outside the box to develop bold and innovative storytelling strategies while developing differentiated, compelling, and original creative work
Public speaking skills for high levels of client interaction and ability to listen carefully and navigate organizational politics
Consistent ability to critically evaluate the quality of creative work and guide revisions while coaching the best creative work from colleagues and direct reports
Thorough knowledge of creative tools, including Adobe, Microsoft Office Suite, and Google Office
Competency in prompt engineering and utilizing Artificial Intelligence tools, such as Chat GPT and Generative AI, throughout the creative process
Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
Must be able to work at a computer for prolonged periods
Thorough knowledge of print and digital communication development to effectively work across media
Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
Physical requirement: Must be able to work at a computer for prolonged periods
Credentials and Experience
Bachelor’s degree or higher in Graphic Design, Fine Arts, or related field
3 or more years of professional graphic design experience
Robust portfolio of design samples and case studies that demonstrate measurable success
We offer
We welcome new ideas and allow you to make an immediate impact on the team.
Flexible Paid time off (PTO for any reason, including sick days (no specified limits) and flexible work schedule.
Personal laptop.
Health and wellness package.
Fully remote.