Optimize Traffic Allocation through Data Analysis
This role involves optimizing traffic allocation using data analysis to drive transaction growth. As a key member of the team, you will be responsible for developing frameworks based on business objectives to guide traffic optimization.
Key Responsibilities:
* Develop and implement data-driven frameworks to optimize traffic allocation
* Evaluate user-side traffic and establish evaluation mechanisms to drive iterative strategies
* Analyze in-app user behavior to understand the impact of traffic allocation on transaction growth and provide actionable recommendations
* Evaluate various traffic allocation methods to identify high-efficiency investment opportunities
* Collaborate with global teams to participate in goal-setting, experiment design, monitoring, and evaluation of key traffic distribution projects
Requirements:
* 4+ years of experience in internet traffic analysis with deep business logic understanding (traffic operations experience preferred)
* Strong logical thinking with strategic vision and attention to detail
* Proficiency in SQL for data extraction, analysis, and insight-driven reporting
* Project management skills and effective stakeholder communication
* Goal-oriented, self-motivated, and skilled in summarization
Working as part of a Global Expansion Team
* Contribute to Meituan's international expansion by working with international talents
* Take ownership of core traffic evaluation with direct business impact