Senior Marketing Automation Specialist
Location: Remote, EST hours overlap required.
About the Role:
As a seasoned Senior Marketing Automation Specialist, you will be responsible for spearheading the implementation of sophisticated marketing campaigns using Adobe Campaign Classic (V8). Your expertise will drive digital marketing excellence and guide a team of junior engineers. Collaborating closely with cross-functional teams, you will design, build, and optimize complex multi-channel marketing campaigns that deliver measurable business impact.
* Lead end-to-end implementation of Adobe Campaign Classic, ensuring alignment with business objectives and industry best practices.
* Design, develop, and manage complex marketing campaigns utilizing custom resources, real-time events, advanced workflows, content blocks, fragments, and typology rules.
* Ensure customer data integrity, quality, and accuracy to enable precise targeting and segmentation.
* Implement and optimize marketing automation processes to streamline campaign execution and maximize efficiency.
* Utilize dynamic content and personalization strategies to enhance customer engagement and conversion rates.
* Mentor and guide junior engineers, fostering a collaborative and high-performance environment.
* Collaborate with upstream and downstream systems using REST API services, ensuring seamless data integration and process automation.
* Apply technical expertise in HTML, CSS, JavaScript, and REST API integration to support campaign development and troubleshooting.
Required Experience & Skills:
* 5+ years of hands-on experience in digital marketing with a focus on Adobe Campaign Classic (V7/V8).
* Deep understanding of Adobe Campaign Classic use cases, best practices, and campaign management intricacies.
* Proven ability to design and execute complex marketing strategies in a fast-paced environment.
* Strong technical proficiency in HTML, CSS, JavaScript, and REST API integration.
* Excellent analytical, problem-solving, and communication skills.
* Demonstrated leadership experience, with the ability to mentor and develop junior team members.
* Willingness and ability to work overlapping EST business hours until 11 AM EST.
Nice to Have:
* Adobe Campaign Classic certification.
* Experience in the financial services or lending industry.
* Familiarity with additional Adobe Marketing Cloud solutions.