About Us We are a purpose-driven company that provides management consulting and business services to healthcare organizations.
Our mission is to support healthcare organisations in building thriving, sustainable practices while improving access to healthcare in communities that need it most.
About the Role
We're looking for a Digital Marketing Specialist to join our growing remote team on a freelance basis.
This role is ideal for someone who is hands-on, data-savvy, and passionate about using digital channels to deliver real-world impact.
Responsibilities
Plan, execute, and optimize digital campaigns across Meta Ads (Facebook/Instagram)
Design and build ad creatives: static visuals, carousels, reels, videos, and motion graphics
Oversee SEO and keyword strategy to improve website visibility
Create or coordinate content for emails, blogs, landing pages, and social media
Monitor and analyse campaign performance (CTR, CPC, ROAS, conversions)
Manage email marketing platforms and automation workflows (Zapier, etc)
Prepare performance reports and provide actionable insights
? What We're Looking For
3+ years of experience in digital marketing, ideally in B2B and B2C environments
Proficient in Meta Ads Manager and other digital marketing tools
Proficient in automation tools such as Zapier
Analytical mindset with ability to interpret data and adjust strategies accordingly
Self-starter comfortable with remote work, deadlines, and autonomy
Passion for healthcare, social impact, or mission-driven work