Personalization Specialist
We are seeking a skilled Personalization Specialist to implement and maintain the Salesforce Marketing Cloud Personalization platform, ensuring effective campaign management.
* Key Responsibilities:
* Implement and maintain the Salesforce Marketing Cloud Personalization platform, developing and managing Personalization sitemaps using JavaScript and adapting global models or developing solutions from scratch.
* Create and customize campaign templates, collaborating with marketing and development teams to integrate the platform with other systems, ensuring campaign effectiveness and continuity.
* Monitor campaign performance, proposing improvements to optimize results, and work closely with cross-functional teams to achieve business objectives.
About this role:
* This is an exciting opportunity for a motivated and experienced professional to join our team as a Personalization Specialist.
* The successful candidate will be responsible for implementing and maintaining the Salesforce Marketing Cloud Personalization platform, working closely with the marketing and development teams to ensure effective campaign management.
* We offer a competitive compensation package, comprehensive benefits, and opportunities for career growth and development.
Benefits:
* Competitive salary and bonus structure
* Comprehensive health, dental, and vision insurance
* 401(k) retirement plan with company match
* Flexible work arrangements and remote work options
Requirements:
* 3+ years of experience in marketing automation, personalization, or a related field
* Proven track record of success in implementing and maintaining marketing cloud platforms
* Excellent communication and project management skills
* Familiarity with Salesforce Marketing Cloud, JavaScript, and HTML/CSS
Skills:
* Marketing automation and personalization
* JavaScript and HTML/CSS development
* Campaign management and optimization
* Project management and collaboration