Retention & Lifecycle Marketing Associate - Remote BJoin to apply for the Retention & Lifecycle Marketing Associate - Remote B role at ShinestyRetention & Lifecycle Marketing Associate - Remote B4 days ago Be among the first 25 applicantsJoin to apply for the Retention & Lifecycle Marketing Associate - Remote B role at ShinestyGet AI-powered advice on this job and more exclusive features.At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don't always approve of what we do, but the millions of people we've entertained over the years do.We're looking for a strategic, entrepreneurial Retention & Lifecycle Marketing Associate to help us deepen relationships with our customers and drive long-term growth. You'll be responsible for executing and optimizing our email and SMS marketing programs, collaborating with creative and digital teams to enhance the customer experience, and supporting broader retention initiatives and experimentation across channels.This is a high-impact individual contributor role for someone who thrives in fast-paced DTC environments, loves digging into data, and knows how to bring ideas to life with precision and speed.What You'll DoEmail & SMS MarketingOwn day-to-day execution and optimization of all email and SMS campaigns using Klaviyo and WunderkindDevelop segmentation, flows, and automation strategies to improve retention and drive revenue Partner with Creative to brief, review, and refine messaging that aligns with our voice and goals Implement A/B tests and performance enhancements to boost open rates, CTOR, and conversionsEnsure deliverability, compliance, and legal adherence for both channelsRetention Strategy & Project ManagementManage a robust campaign calendar, coordinating with Merch, Creative, and Digital Product teamsHelp execute and project manage homepage updates, lifecycle experiments, and new retention channel tests Maintain strong relationships with external vendors (e.g. ESPs, SMS partners, freelancers) Identify customer lifecycle gaps and propose solutions rooted in dataData & ReportingAnalyze channel performance and provide actionable insights to optimize campaign effectivenessMaintain dashboards and take ownership of interpreting and applying findingsSurface opportunities to improve customer engagement, drive second purchases, and reduce churnCross-Functional CollaborationWork closely with Creative (copy/design) to deliver on-brand, high-converting messagingCollaborate with Merch and Digital Product to ensure alignment across product pushes and onsite experienceBring a customer-first mindset to cross-team conversations, advocating for relevance and clarity in every touchpoint\Requirements5+ years of digital marketing experience with a strong focus on email/SMS retentionProven in-house experience at one or more high-growth DTC brands (retail, apparel, CPG preferred)Expert in Klaviyo and comfortable working with tools like Shopify, Wunderkind, and Google AnalyticsAnalytical and resourceful — you can interpret data, build a brief, and ship improvements without hand-holding A self-starter who surfaces problems and offers solutions Detail-oriented with strong project management skillsComfortable giving and receiving feedback, collaborating cross-functionally, and working quickly under pressurePassionate about customer experience and always looking for ways to improve every step of the journeyBenefitsCompetitive salary paid in USDFlexible PTO (no accrual required)Flexible working hours — get your work done and drive resultsAll the tools and resources you need to succeedA fun, fast-moving culture that values curiosity, creativity, and ownershipSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeContractJob functionJob functionMarketingIndustriesIT Services and IT ConsultingReferrals increase your chances of interviewing at Shinesty by 2xSign in to set job alerts for “Marketing Associate” roles.We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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