Digital Marketing Specialist
Shape the digital landscape of a premium travel brand as a highly skilled Digital Marketing Specialist. This role demands expertise in performance marketing, creative content creation, and campaign execution across various platforms.
### Key Responsibilities:
- Develop and manage full-funnel digital advertising campaigns to achieve qualified lead generation goals.
- Implement email campaigns, retargeting, and automated workflows to nurture leads and ensure accurate CRM data integration.
- Design and produce brand-aligned marketing materials to elevate brand perception and drive audience engagement.
- Create website content, including landing pages and product listings, while supporting keyword research and SEO enhancements.
- Manage social media presence, engage with audiences, and produce short-form video content to support organic growth and brand awareness.
### Success Metrics (KPIs):
- Achieve 100% of weekly qualified lead generation goals.
- Maintain or reduce cost-per-lead benchmarks across paid channels.
- Reach defined weekly engagement growth targets across social media.
- Complete all marketing deliverables and campaign assets on time.
- Submit campaign reports and insights by assigned deadlines.
### Qualifications & Requirements:
- 5+ years of experience in digital marketing with a mix of creative and performance-based work and a proven track record of generating qualified leads.
- Demonstrated success managing digital advertising campaigns across Meta, Google, and LinkedIn platforms.
- Proficiency in WordPress and landing page builders.
- Solid understanding of SEO tools, SEO best practices, and analytics and tracking tools.
- Hands-on experience with CRM platforms and email marketing and marketing automation.
- Strong proficiency in Adobe Creative Suite.
- Analytical mindset with the ability to turn performance data into actionable strategies.
- Excellent written and verbal communication skills in English.
- Highly organized, with strong attention to detail, time management, and follow-through.
- Self-motivated team player who thrives in a remote work environment.
### What We Offer:
- Competitive compensation
- Remote work flexibility with a collaborative, fast-moving team
- Access to professional development, training, and growth within a luxury brand environment