Transform creative through emotive visuals. Partner with editors and creators to build high-converting video concepts.
Main Responsibilities:
* Develop compelling storyboards that capture audience attention.
* Create concise briefs for creators/editors.
* Guide editing to maximize thumb-stop, click-through rate, and conversion value.
* Launch rapid tests and iterate for improvement.
* Repurpose winning concepts into static assets.
Requirements:
* A proven track record of creating video ads that drive conversions.
* A strong sense of music selection, timing, and visual narrative.
* Comfortable with data analysis: able to read a dashboard and make informed decisions.
* Experience in user-generated content (UGC) and short-form paid social media marketing.