Visual Creative Strategist for a Fun Ecommerce Brand
This role involves driving growth through emotion-led ad creative. The best ads spark nostalgia and feeling—the message lives in the visuals, pacing, and music, not long copy.
As a Visual Creative Strategist, you'll partner with editors and UGC creators to build, test, and scale high-converting video concepts for Meta.
* You'll turn insights into scroll-stopping hooks and storyboards; pick music, pacing, and shot lists that carry the message.
* You'll build concise briefs for UGC creators/editors; source and manage creators.
* You'll guide editing (cuts, rhythm, captions/overlays when needed) to maximize thumb-stop, CTR, and CVR.
* You'll launch rapid tests; read performance (nCAC, CTR, hold rate, ROAS) and iterate fast.
* You'll repurpose winners into statics.
Responsibilities:
* Own visual creative strategy from concept → brief → edit → test → scale.
* Collaborate with designers, editors, and media buyers on weekly sprints.
* Maintain a swipe file of winning references and trend formats.
* Coordinate whitelisting/influencer assets as needed.
Requirements:
* Proven record of video ads that convert.
* Strong sense of music selection, timing, and visual narrative.
* Comfortable with data: can read a dashboard and decide the next test.
* UGC + short-form paid social experience (Meta required; TikTok/YouTube a plus).
* Clear briefs, fast iterations; low-ego, high-ownership.
Benefits:
* Attractive salary based on experience.
Application Instructions:
Complete this form.