* Liderar a estratégia de e-commerce, retail media e performance marketing para a carteira de clientes;* Identificar oportunidades de cross-selling, novos fluxos de receita e modelos digitais inovadores;* Desenvolver frameworks e avaliações diferenciadas de comércio para clientes;* Integrar ações de marketing digital, CRM, UX, performance e analytics para otimização contínua;* Garantir alinhamento entre tecnologia, operações e experiência do cliente;* Monitorar KPIs, gerar insights acionáveis e reportar resultados para clientes e liderança.* Experiência comprovada em liderança de e-commerce, retail media ou performance marketing em nível sênior;* Conhecimento sólido em plataformas de e-commerce, redes de retail media, CRM, analytics e ferramentas de marketing digital;* Histórico de gestão de projetos de grande escala e equipes multidisciplinares;* Fluência em inglês ou espanhol;* Excelentes habilidades analíticas, estratégicas e de relacionamento com stakeholders.* Experiência em agências digitais ou com grandes anunciantes/varejistas;* Conhecimento em UX, IA, automação de marketing e tecnologias de comércio;* Experiência em transformação digital e estratégias omnichannel;* Familiaridade com mercados LATAM e tendências globais de comércio.* Define and execute the commerce, retail media, and performance marketing strategy aligned with client and agency objectives.* Identify cross-selling opportunities, business growth drivers, and innovative digital commerce models.* Lead the development of differentiated commerce assessments and strategic frameworks for clients.* Integrate actions across digital marketing, CRM, UX, performance, and analytics to ensure continuous optimization.* Ensure alignment between technology, operations, and customer experience, including omnichannel and retail media ecosystems.* Monitor KPIs, deliver insights, and report results to leadership and clients.* Proven experience leading e-commerce, retail media, or performance marketing at senior level.* Strong knowledge of e-commerce platforms, retail media networks, CRM, analytics, and digital marketing tools.* Track record in managing large-scale projects and multidisciplinary teams.* Fluent in English or Spanish* Excellent analytical skills and data-driven decision-making.* Strong communication and ability to manage senior stakeholders.* Experience in digital agencies or working with large-scale advertisers/retailers.* Knowledge of UX, AI, marketing automation, and commerce tech stacks.* Experience in digital transformation and omnichannel commerce strategies.* Familiarity with LATAM markets and global commerce trends.**Here at BETC HAVAS we believe in essential and relevant brands. Our mission is to make a significant difference to brands, people and businesses. To do this, we look for people who want to go beyond the obvious. We want to work with you, who are committed to fulfilling dreams, delivering results and having fun. We are an agency that embraces diversity, there are no exceptions.We believe that living with the different and looking after the collective creates a more tolerant, creative and welcoming environment for everyone.**Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation. **Life at Havas**We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore. **Havas Creative Network**At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients. **Havas Media Network**We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences. **Havas Health**Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.
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