Job Description
As a key member of our team, you will drive growth through the creation of emotion-led ad creative that sparks nostalgia and feeling. Your role will involve partnering with editors and UGC creators to build, test, and scale high-converting video concepts.
* Transform insights into scroll-stopping hooks and storyboards; choose music, pacing, and shot lists that convey the message effectively.
* Develop concise briefs for UGC creators/editors; source and manage creators to deliver outstanding results.
* Guide editing (cuts, rhythm, captions/overlays when needed) to maximize thumb-stop, CTR, and CVR.
* Launch rapid tests; analyze performance (nCAC, CTR, hold rate, ROAS) and make data-driven decisions.
* Repurpose successful concepts into static assets.
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Required Skills and Qualifications
To succeed in this role, you will need:
* A proven track record of creating video ads that drive conversions.
* A strong sense of music selection, timing, and visual narrative.
* Comfort with data: ability to read a dashboard and make informed decisions.
* Experience with UGC + short-form paid social, preferably on Meta platforms.
* Clear communication skills, fast iteration capabilities; low-ego, high-ownership mindset.
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Benefits
This is an attractive opportunity based on experience, offering a competitive salary and opportunities for growth.