Creative Strategy Overview
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As a Visual Creative Strategist, you will drive growth through emotion-led ad creative. Your mission is to craft compelling stories that spark nostalgia and feeling.
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The best ads are those that carry the message in their visuals, pacing, and music, not through long copy. You'll partner with editors and UGC creators to build, test, and scale high-converting video concepts for various platforms.
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Responsibilities:
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* Transform insights into scroll-stopping hooks and storyboards; select music, pacing, and shot lists that effectively convey the message.
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* Develop concise briefs for UGC creators/editors; source and manage talented creatives.
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* Guide editing (cuts, rhythm, captions/overlays when needed) to maximize thumb-stop, CTR, and CVR.
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* Launch rapid tests; analyze performance metrics (nCAC, CTR, hold rate, ROAS) and iterate fast to optimize results.
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* Repurpose successful concepts into static assets.
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