Agency
BETC Havas
Job Description
Estamos em busca de um perfil de Head Of E-commerce para atuar em nossa agência em São Paulo.
RESPONSABILIDADES E ATRIBUIÇÕES
Comércio, Retail Media & Estratégia de Crescimento
* Liderar a estratégia de e-commerce, retail media e performance marketing para a carteira de clientes;
* Identificar oportunidades de cross-selling, novos fluxos de receita e modelos digitais inovadores;
* Desenvolver frameworks e avaliações diferenciadas de comércio para clientes;
* Integrar ações de marketing digital, CRM, UX, performance e analytics para otimização contínua;
* Garantir alinhamento entre tecnologia, operações e experiência do cliente;
* Monitorar KPIs, gerar insights acionáveis e reportar resultados para clientes e liderança.
Desenvolvimento de Clientes & Pitches
* Liderar projetos estratégicos de comércio e performance, incluindo ativações de retail media e campanhas omnichannel;
* Conduzir apresentações de alto impacto, RFPs e pitches, garantind o inovação e diferenciação;
* Construir e manter relacionamentos fortes com stakeholders de nível C, posicionando a Havas Market como parceiro estratégico de crescimento.
Liderança de Equipe
* Construir, gerenciar e inspirar uma equipe multidisciplinar (performance, retail media, tecnologia, UX, dados);
* Desenvolver capacidades do time em retail media, dados e soluções de comércio alinhadas aos padrões globais da Havas Market;
* Promover uma cultura orientada a dados, resultados e inovação;
* Colaborar com a liderança LATAM para garantir consistência e escalabilidade das soluções.
REQUISITOS E QUALIFICAÇÕES:
* Experiência comprovada em liderança de e-commerce, retail media ou performance marketing em nível sênior;
* Conhecimento sólido em plataformas de e-commerce, redes de retail media, CRM, analytics e ferramentas de marketing digital;
* Histórico de gestão de projetos de grande escala e equipes multidisciplinares;
* Fluência em inglês ou espanhol;
* Excelentes habilidades analíticas, estratégicas e de relacionamento com stakeholders.
Diferenciais:
* Experiência em agências digitais ou com grandes anunciantes/varejistas;
* Conhecimento em UX, IA, automação de marketing e tecnologias de comércio;
* Experiência em transformação digital e estratégias omnichannel;
* Familiaridade com mercados LATAM e tendências globais de comércio.
INFORMAÇÕES ADICIONAIS:
Estamos trabalhando na modalidade hibrida e indo 3 vezes por semana na agência localizada em São Paulo.
We are looking for a Head of E-commerce to join our agency in São Paulo.
KEY RESPONSIBILITIES
Commerce, Retail Media & Growth Strategy
* Define and execute the commerce, retail media, and performance marketing strategy aligned with client and agency objectives.
* Identify cross-selling opportunities, business growth drivers, and innovative digital commerce models.
* Lead the development of differentiated commerce assessments and strategic frameworks for clients.
* Integrate actions across digital marketing, CRM, UX, performance, and analytics to ensure continuous optimization.
* Ensure alignment between technology, operations, and customer experience, including omnichannel and retail media ecosystems.
* Monitor KPIs, deliver insights, and report results to leadership and clients.
Client Development & Pitches
* Lead strategic commerce and performance projects, including retail media activations and omnichannel campaigns.
* Coordinate high-level client presentations, RFPs, and pitch processes, ensuring innovation and differentiation.
* Strengthen relationships with C-level client stakeholders, positioning Havas Market as a business growth partner.
Team Leadership
* Build, manage, and inspire a multidisciplinary team (performance, retail media, technology, UX, data).
* Develop talent capabilities in retail media, data, and commerce solutions, aligned with global Havas Market standards.
* Promote a data-driven, results-oriented, and innovation-focused culture across the team.
* Collaborate with LATAM leadership to ensure consistency and scalability of solutions.
REQUIREMENTS
* Proven experience leading e-commerce, retail media, or performance marketing at senior level.
* Strong knowledge of e-commerce platforms, retail media networks, CRM, analytics, and digital marketing tools.
* Track record in managing large-scale projects and multidisciplinary teams.
* Fluent in English or Spanish
* Excellent analytical skills and data-driven decision-making.
* Strong communication and ability to manage senior stakeholders.
Preferred Qualifications
* Experience in digital agencies or working with large-scale advertisers/retailers.
* Knowledge of UX, AI, marketing automation, and commerce tech stacks.
* Experience in digital transformation and omnichannel commerce strategies.
* Familiarity with LATAM markets and global commerce trends.
ADDITIONAL INFORMATION
We are working in a hybrid model, with three days per week at the agency located in São Paulo.
Contract Type :
Permanent
Here at BETC HAVAS we believe in essential and relevant brands. Our mission is to make a significant difference to brands, people and businesses. To do this, we look for people who want to go beyond the obvious. We want to work with you, who are committed to fulfilling dreams, delivering results and having fun.
We are an agency that embraces diversity, there are no exceptions. We believe that living with the different and looking after the collective creates a more tolerant, creative and welcoming environment for everyone.
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