We're looking for a Product Marketing Manager to own our product-led growth in partnership with our product team — someone who knows how to move the needle and own their outcomes.
About us:
Smarter Contact is the market-leading AI-powered communications platform for real estate professionals in the US market. Our SaaS products power tens of millions of conversations monthly, helping real estate professionals close more deals using text and voice.
If you're used to depending on task queues, waiting for someone to tell you what to do, or only being reactive instead of mostly proactive — this isn't the role for you.
But if you have a bias for execution and love taking ownership of outcomes — keep reading.
What You'll Own
* Drive our PLG initiatives by building campaigns that increase conversions, engagement, retention, upgrades, and cross-sells.
* Own in-app messaging using tools like AppCues to onboard, convert, and activate users
* Write high-impact messaging, value propositions, and product comparison landing pages that drive inbound conversion
* Own and optimize in-app customer self-onboarding — reduce time-to-value, increase sign-to-trial and trial-to-paid conversion rates
* Collaborate with product, marketing, and sales teams to align go-to-market efforts and drive measurable growth
* Execute product launches and campaigns leading up to it, and bring a successful playbook you can leverage.
* Build and manage internal and external product knowledge bases and communications for product updates
* Be an active contributor in the development and management of customer advocacy programs such as user referral and/or affiliate programs.
* Track campaign performance and report KPIs with precision — weekly, monthly, quarterly, and yearly
* Partner with our success team to collect customer feedback through surveys, direct customer communications, and beta groups, and use it to create user stories and case studies.
* Document campaign playbooks, and external and internal product trainings, using video (Loom), and upload to Trainual