Overview
About the Role. As the Senior Creative Director at Old Navy, you will be the strategic creative leader responsible for developing and executing compelling visual storytelling across all brand touchpoints. In this role, you will translate marketing strategy into innovative, culturally relevant creative campaigns that elevate the Old Navy brand, inspire customers, and drive business results. You will lead a team of Creative Directors, Art Directors, and Designers while partnering closely with Marketing, Merchandising, Styling, and other cross-functional leaders. Your creative vision will shape how our brand comes to life through photography, design, digital content, and in-store experiences, ensuring a consistent and distinctive brand presence that resonates with our target audience.
Responsibilities
Lead the conceptualization and development of seasonal campaign concepts and integrated marketing initiatives
Serve as the ultimate approver and accountable leader for campaign creative from concept to execution to delivery
Partner with senior leadership to align creative vision with business objectives and marketing strategies
Oversee and approve creative briefs, campaign concepts, and execution plans
Approve and be accountable for brand and product imagery (campaign, open primaries, signage) for site, email, in-store and paid media
Approve photographer selection, on-set mood/direction, locations, studio sets, and hair/makeup overall direction, Casting?
Drive innovative approaches to visual storytelling, photography, design, and brand expression
Mentor and develop Creative Directors and other creative talent
Build and lead high-performing creative teams, fostering a culture of innovation and excellence
Oversee resource planning and prioritization across multiple projects and seasons
Provide clear direction, feedback, and inspiration to creative team members
Collaborate with partner teams (Editorial, Styling, Digital, Marketing) to ensure integrated execution
Brand Guardianship
Ensure all creative work upholds and enhances the Old Navy brand identity and positioning
Drive the ongoing evolution of the brand's visual identity to maintain relevance and differentiation
Balance creative vision with commercial objectives to deliver work that is both distinctive and effective
Stay ahead of cultural, design, and industry trends to inform creative strategy
Qualifications
15+ years of creative experience with at least 8-10 years in leadership roles at major consumer brands
Proven track record developing innovative, market-leading campaigns that drive business results
Exceptional portfolio demonstrating strategic thinking, creative vision, and versatility
Deep expertise in creative direction, photography, art direction, and integrated marketing
Experience leading multidisciplinary creative teams across various channels and touchpoints
Strong understanding of retail, fashion, and consumer marketing
Outstanding communication, presentation, and storytelling abilities
Strategic mindset with the ability to translate business objectives into creative solutions
Collaborative leadership style with the ability to inspire and influence at all levels
Experience partnering effectively with cross-functional teams including Marketing, Merchandising, and Digital
Bachelor's degree in Design, Fine Arts, Communications, or related creative field
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